In the vibrant landscape of Indian weddings, where tradition meets grandeur, two IIT Kanpur graduates are introducing a technological twist. Hemant Meharchandani and Aman Kumar, leveraging their backgrounds in technology and experience at ShareChat, have founded VivaHit, a WedTech startup India comapny aiming to simplify the complexities of wedding planning in India.
The Genesis of VivaHit – WedTech startup India
The inspiration behind VivaHit stemmed from Meharchandani’s personal experience during his 2019 wedding. Facing challenges in guest management and budget overruns, he recognized a significant gap in the Indian wedding industry: the lack of a specialized platform for efficient guest coordination. This realization led to the inception of VivaHit in 2022, with Kumar joining as the Chief Technology Officer.2.
Addressing a $50 Billion Industry’s Pain Point
India’s wedding industry is estimated to be worth over $50 billion, with approximately 13 to 14 million weddings annually. Despite the industry’s size, a significant portion of the budget is often allocated to jewelry and clothing, leaving guest experience and management underemphasized. VivaHit seeks to address this imbalance by offering a platform dedicated to enhancing guest engagement and streamlining wedding logistics.
Features Tailored for the Modern Indian Wedding
VivaHit’s mobile application, available on both Google Play and the Apple App Store, offers a suite of features designed to modernize wedding planning:
Guest Management: Add guests, send invitations, and track RSVPs seamlessly.
Automated Reminders: Schedule and dispatch reminders to ensure timely responses.
Real-Time Updates: Keep guests informed about any changes or updates to the event.
Personalized Experiences: Utilize AI-driven insights to tailor experiences for guests.
These features aim to reduce the stress associated with wedding planning, allowing couples and families to focus on the celebration itself.
Cultural Sensitivity Meets Technological Innovation
Understanding the cultural nuances of Indian weddings, VivaHit emphasizes the importance of guest engagement. In many Western cultures, RSVPs are standard practice; however, in India, guests often require multiple reminders. VivaHit bridges this cultural gap by providing tools that respect traditional practices while introducing modern efficiencies.
Looking Ahead: Expanding Horizons
With plans to extend its reach beyond metropolitan areas, VivaHit aims to cater to tier-2 and tier-3 cities, ensuring that the benefits of technological integration in wedding planning are accessible to a broader audience. The founders envision a future where technology enhances every facet of Indian weddings, from planning to execution.
Conclusion
VivaHit is more than just another wedding planning app — it’s a powerful example of how technology and tradition can work hand-in-hand. By solving real, culturally specific challenges in the Indian wedding ecosystem, the IIT Kanpur-founded startup is not only easing the burden of guest management but also setting new standards for personalized wedding experiences. As the Indian wedding industry continues to grow, platforms like VivaHit are poised to lead the way in transforming how we plan, organize, and celebrate one of life’s biggest events.
Whether you’re a couple planning your big day or a wedding planner looking to scale your services, VivaHit offers a tech-first solution that understands India’s unique wedding culture — and that’s what makes it a game-changer.
